Marlboro the Famous Brand:

Marlboro is a famous cigarette brand manufactured Phillip Morris of U.S.A, (a division of Altria) for the US market, whereas for other territories out of USA, Phillips Morris International. Phillips Morris International has now affected a separation from Altria. It achieved popularity by its bill board advertisement and various other magzine ads pertaining to Marlboro Man.

Origin of Marlboro Brand:

The Marlboro brand name has been coined after Great Marlborough Street, which happens to be place, where now the originally London manufacturing facilities of Marlboro Cigarette, were established. Now are the largest Marlboro Cigarette manufacturing plant is located at Richmond Virginia.

Phillip Morris is a Cigarettes manufacturer having its establishment at London, who set up a group in the year 1902 company at New York with the objective of selling a number of Cigarette brands besides. The Company advertised Marlboro cigarette portraying as a woman’s Cigarette with a catchy slogan “Mild as May”’

Marlboro World War II Fame:

The captioned brand was sold during the World War II period, which subsequently was withdrawn following some defects in the brand. By the end of war three brands firmly established them in the tough cigarette market by the names Camel, lucky Strike and chesterfield. All these brands were on the supply list to the US soldiers during the war. When the soldiers returned after the end of the war, there was an immediate ready market created for these three brands. 

Smoking relation to Lungs Cancer:

In the year 1950 Readers Digest carried series of articles in its issues on the topic linking of Lungs Cancer to smoking. Phillip Morris and other cigarette manufactures took a serious view of this article and consequently introduced cigarettes with filter. Marlboro with fillter end was introduced in the market by 1955. By early 1960 Marlboro researched and introduced a new brand Marlboro Country and promoted it as cigarette of the strong cowboys, who were termed as”Marlboro Men”.

Marlboro Student’s Choice:

A study conducted by American Centre of Disease Control and Prevention observed that out of all student smokers 41.8 % students in the middle classes and 52 % of students routinely smoked Marlboro.Cigarettes

Formula One

In the year 1972 Marlboro got interested in Motorsport sponsorship associated itself with BRM Formula One Team and Iso Marlboro-Ford. Formula No.1 won. Later on in 1974 Marloboro ended these sponsorships and tied association with Mclaren team, which achieved championship. All along the team was winner up to 1978. for about 3 years the team did not perform well. The team was tookover by Ron Dennis. 

Marlboro's motorsport sponsorship started with the BRM Formula One team in 1972.

Marlboro is also known for its sponsorship of motor racing. This started in 1972 with its sponsorship of Formula One teams BRM and Iso Marlboro-Ford. The former took one win at the very wet Monaco Grand Prix.

For 1974 Marlboro dissolved its sponsorship of both teams and became famously associated with the McLaren team, which brought it its first constructors' championship and its drivers title for Emerson Fittipaldi. The team was successful through to 1978, with another world champion in James Hunt in 1976. Following that the partnership went through a dry patch until Ron Dennis's Project Four organisation took over the team in 1981. Marlboro-sponsored McLarens dominated F1 for much of the 1980s and early 1990s, with Niki Lauda, Alain Prost and Ayrton Senna between them winning the drivers' championship each year from 1984 to 1991, with the exception of 1987. After the In September 2005, Ferrari signed an extension of their sponsorship arrangement with Marlboro until 2011. This comes at a time when tobacco sponsorship has become illegal in the European Union and other major teams have withdrawn from relationships with tobacco companies, for example McLaren ended their eight year relationship with West. In reporting the deal, F1 Racing magazine judged it to be a "black day" for the sport, putting non-tobacco funded teams at a disadvantage and discouraging other brands from entering a sport still associated with tobacco. The magazine estimates that in the period between 2005 and 2011 Ferrari will receive $1 billion from the agreement. Depending on the venue of races (and the particular national laws) the Marlboro branding will be largely subliminal in most countries. In April 2008, Marlboro dropped their on-car branding on Ferrari.

Marlboro also sponsored the Alfa Romeo Formula One team between 1980 and 1983, although unable to match up to its pre-war and 1950s heyday, the team only achieving one pole position, one fastest lap and four podium finishes.

Other racing series

Since their start in Formula One, Marlboro has also sponsored numerous teams and races, from Joest Racing in Group C in 1983 to Toyota at the 24 Hours of Le Mans in 1999 (despite a tobacco ban in France) and Marlboro Masters Formula Three race in Zandvoort.

Penske PC-22 driven by Emerson Fittipaldi in 1993.

Marlboro sponsorship in Champ Car (also known as 'CART' and 'IndyCar' at that time) dates back to 1986. The Penske cars in the Indy Racing League (IRL) currently run in Marlboro's distinctive red and white colors. In 2006, a Marlboro-sponsored car won the Indianapolis 500. However for the 2007 season, Marlboro have ceased their sponsorship of the Penske Cars, their place being taken by Kodak, and later Cellco Partnership. The team will retain the colour scheme. Where 'Marlboro Penske' appeared on the side of the cars, 'Team Penske' replaced it. Although "Marlboro" does not sponsor Team Penske, Philip Morris USA is still Team Penske's main sponsor, and the Penske team's new name, Penske Championship Racing, reflects the Cellco Partnership sponsorship.

Marlboro also sponsored the Australian Marlboro Holden Dealer Team from 1974 through to 1984. The Marlboro branding gave rise to some of Australia's most prominently recognizable race cars such as the L34 and A9X Torana, as well as the famous VK Group C "Big Banger" Commodore of Peter Brock and Larry Perkins Bathurst winning fame. As well as this, in Motorcycling Grand Prix, Marlboro sponsored the Kenny Roberts run Yamaha team in 500cc as well as one of his former rider, Wayne Rainey's team in the 250cc class. As a result of their sponsorship, Marlboro decals on race replica bikes became one of the most popular decal kits that were available. Marlboro nowadays sponsors the Ducati MotoGP team whom Casey Stoner rides for, despite as of the 2009 Grand Prix Motorcycle Racing Season, they are only allowed to brand the bikes at 1 round, in Qatar.

Marlboro also has a long history in rallying sponsorship, including with the factory World Rally Championship teams of Toyota (notably with Freddy Loix until the end of 1998), Mitsubishi (to whom Loix moved from 1999 until 2001, with the iconic livery remaining on successive Lancer Evolutions until the marque's temporary WRC withdrawal at the end of 2002), and Peugeot, from 2003 to 2005. During the 2007 GP2 Series Season, ART Grand Prix were also sponsored by Marlboro. Marlboro are generally credited as being among the most important of sponsors to the world of Formula-1 (and motor racing in general), having provided financial backing to countless young racers who may not have otherwise been given the opportunity to compete. In mid-2006, special "racing editions" of Marlboro Red were sold in the UK, with a Ferrari-inspired design, although the Ferrari name and badge were not used.